Archive for the 'Marketing' Category


10 Essential Small Business Productivity Tools

Sunday, March 18th, 2007

From Duct Tape Marketing Blog - their weekly newsletter they profiled what I think are essential small business tools. These tools don’t all directly relate to marketing, but most perform a marketing function. You can DuctTape’s 10 essential tools here. They cover things like project management, virus protection, file sending, spam blocking and keyword locating.

I highly recommend the Duct Tape Marketing Blog as a fantastic resource for great marketing articles.

SuperBowl Commercial Videos Online

Monday, February 5th, 2007

YouTube has made it easier than ever to see all of this year’s high-priced SuperBowl ad spots and rank them your way!

See them online at http://www.youtube.com/superbowl

YouTube
SuperVote

WVNewsline.com Launch Response is Fantastic

Sunday, October 29th, 2006

Thank you so much for your feedback and comments on the WVNewsline launch. We’ve received hundreds of emails, comments, ideas and suggestions and appreciate every one of them. The primary reason we wrote the software to aggregate online news headlines was simply to SAVE TIME reading multiple news sites each day. It’s just that simple… One page - for all your WV News... And in that regard, from all of your feedback - we have hit a home run!

chartupAlready we’ve had more than ten thousand readers visit the site to scan headlines and click to read news you want. You’re bookmarking the site, coming back daily and personalizing the news page to show the sources you want to see! It’s always fresh, updating hourly and already we’re aggregating for you more than 500+ new WV news headlines each day. We thank you for letting WVNewsline.com become part of your daily news experience. We will do everything possible to continue to listen to you and help you get all the news you want - the way you want it.

Preview WVNewsline Statewide Postcard Promos

Saturday, October 28th, 2006

Here is a preview of the three initial WVNewsline.com postcard mailings going out to business owners, executives, CEO's, industry professionals and WV leaders statewide.

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Free TaDa List Creates and Shares Lists Online

Friday, October 27th, 2006

Here is an incredibly, free, convenient, and extremely useful web-based tool that lets you make all sorts of checklists.  You can keep them private, share them with others. (I used mine to help plan our wedding!!) - and best of all - you can get to it on the web from anywhere, anytime. Visit http://www.tadalist.com to check it out - here's a quick screenshot to give you the idea…

Just another one of these simple - killer conveniently little web applications that we all wish we had thought of.  It's made by the team at 37Signals.com - a brilliant team of developers out of Chicago.  Paul McNeely and I had the chance to meet them this summer - fantastic perspective they have at keeping tools like this simple and usable.  Enjoy.

 tada

What Entrepreneurs Need to Know

Saturday, October 14th, 2006

BusinessWeek has a new article up containing noteworthy news and tips for entrepreneurs.  Amongst the things discussed– a smart way to divide stock, VC interest in early-stage companies, doing business related to Cuba, and Google vs. Yahoo for advertisers.

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WVNewsline.com Pre-Launch Announcement

Wednesday, September 20th, 2006

Our most exciting announcement this issue - we've been working the past three months to create WV's most   comprehensive news headline aggregation site.  We're launching this nationally in all 50 states - beginning right here in our home state of West Virginia!

The website puts all the headline links from most every WV news source on one page. This saves you time each day by helping you quickly find the news you want to read.

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WVNewsline.com automatically aggregates headlines and links to every news article published online in West Virginia. The site is currently tracking over 30 news sources and updating hourly. 10-20 additional news sections are coming soon!

Please take a quick moment to visit the site and see if it might be a useful tool for your own daily news experience.  And most of all, please let us know what you think and how we can improve it and make it even better! 


A business model Venture Capitalists love

Thursday, September 14th, 2006

From Business 2.0 Magazine - Once upon a time, in the bad old days of business, giving away a product without charge was unheard of. Sure, Estee Lauder gave samples to celebrities and Gillette sold its razors cheap and made money on the blades.

But free didn't become a serious option until the Internet gave us low-cost online distribution. Adobe did it with its PDF Reader in 1994, Macromedia with its Shockwave Player in 1995. Both became the industry standard, and those companies were able to make money by selling the products' authoring software. Read about the 9 trends that make a difference.

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Smart-phone sales are soaring

Tuesday, August 22nd, 2006

From CNet news.com - Smart-phone sales have already increased by 75.5 percent in the last year to 37.4 million units, and will grow by a further 66 percent during 2006, according to data released last week by the analyst firm.

Sales of PDAs also continue to rise, racking up a 5.7 percent increase in the last year to 7.4 million units. Growth of 6.3 percent is predicted for 2006, as PDAs continue to be eclipsed by more voice-centric smart phones.

America’s 200 Best Small Companies

Wednesday, August 2nd, 2006

From Forbes - Their list of the 200 Best Small Companies ferrets out the most robust, fundamentally disciplined public outfits with sales between $5 million and $750 million. Candidates must carry profit margins of greater than 5% with positive sales and profit growth, on average, over both the last five years and last twelve months. The result? Small, but growing, businesses designed to survive the ups and downs of market volatility.

Sort List By:
Rank | Company | State
ROE | Sales Growth | Profit Growth | MarketValue 

Inc’s Guide to Raising Startup Capital

Wednesday, July 26th, 2006

From Inc.com: Let's face it. Starting a business is tough. You have to build a client base, hire employees, find office space. There are plenty of challenges, but the one that many entrepreneurs find most daunting is raising start-up capital. Here is a site FULL of great resources for finding your funding.

Inccom

The article provides links to over 40 in-depth resources in each of these areas:

  1. Survey the Field
  2. Bootstrap your New Business
  3. Inspiration from the Inc 500
  4. Tapping Family and Friends
  5. Bank Borrowing
  6. Government Programs
  7. Finding an Angel
  8. Getting Creative
  9. Credit Cards

Why Entrepreneurs Need Friends and Advisors

Tuesday, July 25th, 2006

This is an incredible story of a very successful business owner (sold his business to Warren Buffett) who tapped the professional and personal wisdom of an informal board of directors.  The experience he shares provides valuable insight as does his 6 key strategies for having an informal board.

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Bootstrapping your Business - 11 Tips

Monday, July 24th, 2006

Guy Kawasaki, author of 'The Art of the Start' is an experienced entrepreneur, venture capitalist and I think, a great resource to new entrepreneurs.  In his weblog, he shares 11 fantastic tips that will provide some great guidance to anyone getting a business going by the bootstraps.

Guy Kawasaki    bootstrap

Fox’s $1 billion Search Deal with Google - MySpace

Thursday, July 20th, 2006

From TechCrunch: Fox Interactive Media has entered into a nearly $1 billion, 3+ year deal with Google to exclusively power search across most Fox online sites, including Myspace. The partnership will begin in the fourth quarter of this year and extend though the second quarter of 2010.

This is big - not only for MySpace users, advertisers, Google, those who compete with Google, the Fox network, most everyone on the internet.  Big.  Specifically for businesses that have been working on a strategy to figure out how to monitize the tremendous traffic of MySpace - well Google is an expert at doing that with their search.  And beginning this fall - its available to you..

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MySpace Moves Into #1 Position for all Internet Sites

Wednesday, July 19th, 2006

From Hitwise: This July, MySpace has surpassed Yahoo! Mail as the most visited domain on the Internet for US Internet users.  This is an incredible result in just a couple of years - the opportunity for business development and for advertisers is just tremendous.

MySpace

Today Hitwise issued a press release reporting that for the first time, www.myspace.com has surpassed Yahoo! Mail as the most visited domain on the Internet for US Internet users. To put MySpace's growth in perspective, if we look back to July 2004 myspace.com represented only .1% of all Internet visits. This time last year myspace.com represented 1.9% of all Internet visits. With the week ending July 8, 2006 market share figure of 4.5% of all the US Internet visits, myspace.com has achieved a 4300% increase in visits over two years and 132% increase in visits since the same time last year.

How to Launch a Business in your 20s

Friday, July 14th, 2006

A great article from the Wall Street Journal's Startup Journal team -

'Building a business as a twentysomething has its own special challenges. On the one hand, you have decades to recover financially if the business goes bust. And you're less likely to be tied down with big financial commitments, such as kids, that often scare older people away from self-employment. On the other hand, you may lack the money, life experience and connections that are crucial to make a business work.' 

This is a recommended reading if this thought hits home.

The World’s 2000 Largest Public Companies

Wednesday, July 12th, 2006

From Forbes - The world's biggest companies, combined, they show a 10% gain in sales, 32% in profits, 10% in assets and 17% in market capitalization over last year. This year's list has 173 new companies - Here they are sorted and listed in several ways.

  Forbes

Also view list sorted by:

 Rank | Name | Country | Industry
Sales | Profits | Assets | Market Value

China Surpasses US in Internet Use

Tuesday, July 11th, 2006

From Forbes - Chinese Internet users spend nearly two billion hours online each week, while the U.S. audience logs on for 129 million hours per week.  China has an estimated 200 million active internet users vs the US's 154 million, and China users are increasing by 18% per year.

The article also notes that:

Even if we assume that China is still behind the U.S. in terms of users, China definitely wins in another critical area. One of the most valued metrics of Internet usage (especially for advertisers) is time spent online. Chinese users average 15.9 hours per week, while Yahoo! , the most popular Internet site in the U.S., can only get its users to stick around for less than one hour per week (216.5 minutes per month according to ComScore Media Metrix). That's 1.765 billion hours per week online in China, compared with 129 million hours per week online in the U.S.

Also - with regards to mobile internet use via cellular phone, the article says:

There are 400 million cell phone users in China, with over 6.1 million mobile users connecting online.** As cell phones increasingly become the connection of choice, you can expect China, which is a generation ahead of the U.S. in mobile technology, to lead the world in mobile Internet-access growth. And everything will hit hyperdrive over the next two years, as the country ramps up to host the summer Olympics, which are being held in Beijing in 2008.

StateMaster.com, Over 20 Categories of Market Statistics by State

Friday, June 30th, 2006

This is one of the most powerful statistics sites I've seen.  Almost every business / government indicator in one place… And all of the indexes can be accessed and ranked/charted by state. Here is a complete listing of the categories they offer.  It's well worth your time to visit this site.

StateMaster

Background

History & Landscapes and People & Politics stats, introductions for our state profiles. This is a small, general information category.

Crime

Statistics on robberies, car thefts, capital punishment, murder, FBI stats on hate crimes.

Economy

What is the Gross State Product for each state? How heavy is the tax burden where you live? Who has the largest number of citizens below the poverty level? Which state is best at saving for a rainy day?

Education

Find out which state is at the head of the class in High School Diplomas, Bachelor's degrees, advanced degrees and literacy rates. Get the latest information available on teacher's salaries in all 50 states, as well as teacher-pupil ratio and other essential education stats which put your tax dollars into context.

Energy

Which state leads the way in alternative energy vehicles? Who is most dependent on nuclear energy? How much money is being spent on research and development for renewable energies? Wind, coal, petroleum, hydroelectric, ethanol - find all the details on what powers your life here.

Geography

The largest and smallest states, total land area and water area, capital cities and largest cities with up-to-date population figures, land borders and official geographic regions of the US Census Bureau, you get the idea. From Seattle to San Antonio, From LA to PA, get the facts from StateMaster!

Government

Legislative sessions are in and we've got the votes, whether you're looking for recent election turnouts, youth voter turnout, or simply general information on number of electoral votes or seats in the House of Representatives. If you are looking for Presidential election results, look further below in the Presidential elections category. Also, check out our stats Gun Laws for every state including the territories. Can Oklahomans carry semi-automatic weapons? Who can't pack heat in Iowa? Get the latest here.

Health

Find out critical details on the health of your state, everything from life expectancy to obesity levels. See how regions compare in the health of its residents. How pronounced is the divide between North and South in terms of healthcare? Where is the best doctor-patient ratio? The more you know, the better you might feel!

Housing

Everything under one roof, including the kitchen sink. Find out house occupancy levels and percentages of seasonal homes per state. How many people have mortgages in Maryland? What are the housing values in Vermont? How crowded are households in the Carolinas? It's all here.

Identification

Get the low down on identification details for all 50 states: postal codes, Associated Press abbreviations, state nicknames and the like. Also included here are state symbols. What is the official state flying mammal of Texas? How many states have the Cardinal as their state bird? Take a look inside and find out!

Immigration

For a society made of immigrants, reliable data on where immigrants come from, refugees by country of origin, as well as illegal immigrant numbers are essential stats which put the United States into perspective. This is a new and growing category.

Industry

Find all the stats on where the smokestacks are tallest, with detailed data on the total value of material and shipments, capital expenditures, and workers wages. Industries studied include textile mills, plastics manufacturers, metal fabrication, wood product and furniture manufacturing, transport equipment and more. For more detailed statistics on who is working in these industries, see the Labor category below.

Labor

We've put our nose to the grindstone and come up with the nitty gritty on everything from who's clocking in and out, how long it takes for them to get there, where workers live, and other stats which put the cubicle in perspective. If you're looking for unemployment figures, see the Economy category above.

Lifestyle

What do Americans do after work? What percent of Georgian married couples both hold down jobs? What percentage of Iowans never bothered to get married? Life is what you make it, but be sure to check here before drawing any conclusions!

Military

Here is a general call to arms on all data related to America's mighty military. How are the costs of the Iraqi War divided between the states? Or the cost of America's nuclear arsenal? Find detailed statistics on military recruits, broken down by race and service branches. Pull on your flak jackets and click away.

People

Here you will find the hard facts on population, density, foreign born residents, sex ratios and median ages. This category is essential for crunching the numbers on any population-based or per capita stat. What percentage of Nevadans are over 65? Or how about Spanish speakers in Minnesota? Take a head count, and get the details on StateMaster!

Presidential Elections

Get all the details on Presidential elections going back to 1789, with the number of electoral votes given to each state, electoral victories by candidate, and total popular votes for every candidate in the election. How many votes did the Socialist Eugene Debs garner in the 1912 Election? What percent of all popular votes went to Thomas Dewey in 1948? Mark your ballots on election statistics inside.

Trade

Make dock inspections on imports and exports for US states, including valuable international data. What was the value of exports from North Carolina to France? Or New York to China? Get the estimates, crunch the numbers, compare with industries, all FOB: your computer.

Transportation

Find interesting statistics on the number of border crossings into America, whether they are trucks, cars or buses. Also find out data on mean travel time to work, as well as other data to keep your wheels moving.

Draw & Share Web Diagrams, Free Alternative to Visio

Friday, June 30th, 2006

Microsoft Visio is a great tool… but it costs almost $450 for the professional version.  Just last week I saw this announcement GLIFFY.com for a free web-based drawing tool. You can sign up for free in just 60 seconds… and draw, print, save & share great looking diagrams… all for free!  Here is the link and some great examples of how powerful this tool is… Now everyone on your team can do this not just the few who can afford Visio…

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flowchart   process
floorplan  Golf Course