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From Business 2.0 Magazine - While interviewing with the CEO of a top Silicon Valley e-commerce firm, Scott Langmack got the idea for a company of his own.

Langmack, a PepsiCo and Microsoft veteran, was a shoo-in for the position of chief marketing officer. But then the CEO complained that his headhunters had scoured thousands of resumes and that he’d spent three months interviewing shortlist candidates. A lightbulb went on in Langmack’s brain, and he turned down the job.

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