Pen Maker Struggles with Too Much Demand

From StartupJournal.com - This is a great follow-up article regarding the two young 34-year old entrepreneurs who secured a distribution deal with Wal-Mart and WalGreen for their innovative ink-pens (www.penagain.com). Catapulting revenues to over $3.8 million and with re-orders exceeding 400,000 units, it has put the small startup in a challenging state dealing with the growth. Enjoy the complete article. It provides a fantastic perspective on managing high-growth opportunities.

Excerpt: “Hi, this is Tim Banazek,” came the voice on the other line. “You don’t know me, and I know you get calls like this all the time, but I’m a distributor for Walgreen, and I have an order for over 470,000 units of your PenAgain. And I’d need them fast — in time for back-to-school.”

PenAgain

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